The topic that i have chosen is: “ Describe Amazon Go retail experience. How
might it affect the hospitality industry? Give 3 Examples.
Amazon go is an
application that has been created by the Amazon team in which allows customer
to walk into a mobile supermarket. All of the items that are in the supermarket
all have bar codes that have been linked up to the amazon data base. All the customer
has to do is sign up for an account with amazon go and walk into the mobile
supermarket. The customer only has to work in and pass by the detectors that
are scanned with a mobile device to gain access and then followed by picking
the item’s that they need and then the item is added into their amazon account. Once
the item has been scanned and obtained the bill is then deducted from the account
holders and the bill shows up on the account. Once this is done the client is
able to walk out of the store with the item that they have purchased. This then goes on to show the ease and also the convience
that is provided for the user as they
are able to simply work in and scan an item and then work out of the
supermarket.
As I had
introduced the amazon go and how it works it goes without saying that the experience
is one that is very convent. However,
this may have some advert effects within
the hospitality industry in as it aims at taking out the restaurant area, room
service and also the re-arrangement of the service floor and speed of a the delivery
of a service. Firstly, the restaurant area is a place in which people are able
to eat food. Moreover, with the need for things to be quick requires things to
be fast as customer are not able to wait. The element of convience is what is
at stake to put the restaurant area in the hospitality industry at stake(Castillo,2016)
. People can not walk in and out of a restaurant and pick up their food. Only
at Amazon go are they able to pick up their food and make their way out of the
supermarket. Followed by, the fact that
the food service area might be at risk too. Room service can be obtained from anywhere
at anytime and the customer will have their food at their hotel door when they
arrive. The thing with amazon go is that the client is able to pick up what
they need if an amazon go supermarket is close by. Thus, putting the service
for the need of room service out. In
addition, the need for the service structure to change as the service blueprint
is required of hotel restaurants to be faster and much more effective.
To conclude,
amazon go is a very useful application as it does threaten the hospitality
industry. As much as it might threaten the hospitality industry to be much more
effect with their restaurant. It demands that hotels make sure that their
restaurant are much more well equipped and time is paid attention to customers.
Thus, making sure that the hotel is able to stay on it’s toes as they are able
to see all the competition that is coming from a mile away and also for the
continues demand of innovation.
Castillo,V.(2016) . Available at http://www.trustyou.com/trends/what-hotels-can-learn-from-amazon-go
( Accessed 7 January 2011).
By Opakunle Oluwasola
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