Cusomer Purchase Path

The industry in which i went ahead and picked was the Auto and vehicles  industry in Australia. This industry is particular  interesting and also an industry in which people interact with each other on a daily bases. Some of the different touch points in which are present include the Social, Generic Paid Search, Email, Organic Search, Referral, Brand Paid Search, Display click and Direct.

Generic Paid Search: This is a search in which people are able to search up information that returns back with random searches.

Email: The sending of an electronic message from one computer to the next.

Organic Search:  is a method for entering one or a plurality of search items in a single data string into a search engine ( According to google).

Referral: An act of referring someone or something for consultation, review, or further action.

Brand Paid Search: This is the process of specifically  picking out a brand and searching for it online.

Display Click: This is adversting on web sites.

Direct: This is going straight to a dealership and talking to the representatives.


In general the way in which all of these help the customer is that they end up obtaining information and being informed.